Polly Pocket Toys

Bluebird Toys, a British toy company which was located in Swindon in England then licensed the concept and began to produce the Polly Pocket doll range which first retailed in stores in 1989. The dolls were named Polly Pocket dolls as they were extremely tiny and they came in small pocket size cases. Such was the popularity of the Polly Pocket dolls that the Mattel Company which distributed the toys in the US was very keen to buy over Bluebird toys and it finally succeeded in doing so later that year.

The newer Polly Pocket dolls that were produced by Mattel differed from the original dolls which were made by Bluebird toys. The original Polly Pocket dolls were no more than an inch tall and made out of a hard plastic, the dolls made by Mattel were two to three inches tall and were more malleable than the original dolls as they were made of a more pliable kind of plastic.

The Polly Pocket doll was then again overhauled by Mattel in 1999 as it introduced a new Polly doll which was more life like than the original dolls. It also introduced a Fashion Polly. Polly and her other companions like Lea, Shani, Lila, Steven, Rick were also transformed into plastic jointed figures that were 3 ¾ inch high and came with their own range of fashion garments and shoes which could be easily removed and put back on the dolls. In addition to the dolls many play sets and accessories were introduced into the Polly Pocket toys range which kept young girls entertained for hours.